Internal link analyzer

What the internal link analyzer does

It expands your sitemap into a page list (up to 500 URLs), fetches every page, and extracts each internal <a href> to build the complete link graph of your site — every page as a node, every internal link as an edge. From that graph it computes the three structural metrics that decide how well your pages rank: inbound link counts, click depth from the homepage, and internal PageRank. It then flags orphan pages, buried pages, broken and redirected sitemap URLs, noindexed pages that still receive links, and pages whose canonical points elsewhere — sorted into a prioritized fix list so the highest-impact repair is always at the top. Everything is analyzed in your browser and exportable as CSV or a plain-text report.

Why internal linking matters

Backlinks decide how much authority flows into your site; internal links decide where it flows within it. A page with strong content but weak internal links is invisible twice over: crawlers discover it late (or never), and whatever authority your domain has never reaches it. Unlike backlinks, internal links are entirely under your control — which makes the link graph one of the cheapest, fastest SEO levers you have. The usual failure modes are structural, not editorial: a template change silently drops a nav link, a migration leaves a cluster of pages stranded, or new content piles up five clicks deep where nothing meaningful links to it.

What is an orphan page?

An orphan page is listed in your sitemap but has zero internal links pointing to it. Search engines may still find it through the sitemap, but with no inbound links it receives almost no internal authority and tends to rank poorly or drop out of the index. The fix is simple: link to it from related pages, category hubs, or navigation.

What is internal PageRank?

It's the classic PageRank algorithm run on your own site only: pages that receive links from many well-linked pages score high; pages nobody links to score near zero. The score here is normalized to 0–100 (your strongest page = 100). It shows where your site currently concentrates authority — and whether that matches the pages you actually want to rank. If a money page scores lower than a forgotten tag archive, your linking priorities are inverted.

What is click depth?

Click depth is the minimum number of clicks needed to reach a page from your homepage by following internal links. Pages at depth 1–3 are crawled often and rank best; pages at depth 4+ are "buried" — crawled less, refreshed less, weighted less. Pages unreachable by clicking at all are effectively orphaned even if something technically links to them. Flattening your structure with hub pages and contextual links is usually worth more than any single on-page tweak.

This tool analyzes a snapshot of up to 500 pages and stores nothing. To monitor your whole link graph continuously — and catch the deploy that orphans a page cluster — try siteOS, or check a single page's outbound links with the broken link checker.